外贸实战:我,拿下了一张超级大单

不少小伙伴们看了前两天发布的《不屈不挠的三年,终于让我得到了你 i finally got you three years later》反应挺大的,
a:怎么可能,居然为了一个客户能坚持这么久。
b:太佩服了。
c:我坚持不了怎么办?
d:真的有人能坚持吗?
为了给大家更多坚持的鼓励,阿连从网上再找了同款文章,和大家分享一下另一位小伙伴跟他的孟加拉客户的成单之路,为你们加加油:
i hereby share you with my experience of cooperating with a customer from bangladesh.
收到他的第一封询盘是2013年8月23号。
i received his first enquiry on august 23, 2013.
很普通的一份询盘,但是, 当时第一眼就注意到了上面的网址。通过网站,对客户进行初步的了解。网站的内容即使不是中文的,看不懂也没关系,可以看图,看产品目录,这样可以多了解客户一些,跟客户聊起他们的公司,客户也能感受到你对他们的用心和重视。
it was quite a simple enquiry. but i noticed the website on it at the first sight. i had an elementary understanding towards the customer. although the website was not in chinese and we couldn’t read, we could watch the pictures as well as the product catalogs. we could know more about the customer. and when we are chatting with them about their companies, they will feel your diligence.
孟加拉是一个南亚的小国家,跟印度差不多,而这个客户是孟加拉一个非常大的集团,像跟我联系的员工有两百多个,员工几万个,当时老板儿子和老板女儿就泼了我一盆冷水,说这个客户做不了下来的:一、孟加拉普遍要的产品很差和价格很低;二、这家公司规模这么大,肯定步骤繁琐,很难成单;三、我们工厂规模不大,客人很难会选择我们。
bangladesh is a small country in south asia just like india. this customer came from a large enterprise. there were 200 members who were contacting me. at that moment, the manager’s daughter and son said i was unable to cooperate with this customer. firstly, customers from bangladesh intend to purchase cheap products with low quality. secondly, the company was large so the procedures must be complicated and it’s hard to close the order. thirdly, our factory was not large and the customer was not likely to select us.
也许是因为刚上班时的那份热情,也许是心底的那份骄傲,很神奇的始终没有放弃过这个客户。
perhaps i was still enthusiastic at that time or i was proud of myself. i didn’t forgive the customer.
我总结了这个客户的几点成单要素:
elements that help close the deal
1、坚持不懈,及时追踪
be persistent and follow customers timely
现在回过头来,也觉得当时居然这么有耐心。每个星期都会给客户追一封邮件,但是客户往往都不回复的,然后再追一份,客户才会回复一封。这样的情况大概持续了三个月.
now looking back, i find that i was so patient at the moment. i sent an email once a week but the customer generally wouldn’t respond. however, i would send one more then the customer would respond. such situation lasted about 3 months.
2、不要着急,你想要的,时间都会给你。
don’t worry. you will get what you want as time goes by
等到十月份,客户还是没有安排好来中国的事,又发现他的签证过期了。等待的时间总是漫长的。好不容易等到了他的签证下来了,春节来了。善良的客户为了不妨碍我的春节假期,决定春节过后来中国看厂。
the customer didn’t arrange well to go to china on october. i found that his visa was overdue. time is too slow for those who wait. finally, his visa was done. the spring festival was coming. the customer was so nice that he would come to china after the spring festival so as not to obstruct my spring festival holiday.
3、以最开怀的笑迎接客户
greet customers with the greatest smile
春节过去了,孟加拉的客户终于来了。他看到了我们的厂房,看到了产品,质量还是很满意的。但是他的行程很紧,不足以我们谈完所有的细节,剩余的等他回国细谈。
after the spring festival was coming, the customer from bangladesh finally came. he visited our factories and saw the products and he was satisfied with the product quality. but his schedule was tight and there was no time for us to finish all the details. we would enter into details after he came back his country.
因为没有寄样品确认,我们就通过文字描述,确定十几款产品,苍天呀,当时谈了三整天啊,从他上班一直谈到晚上十来点,持续谈了3天,终于敲定了合同的所有内容。这个月才把货出来,从询盘到出货,历时一年,真是十分艰辛的一年啊。
because we didn’t send samples to confirm, we just described the details via words and confirmed tens of products. oh my god, we almost spent 3 days on that and we finally managed to confirm all the contents in the contract. at last, i can deliver the goods on this month. it takes us a year from enquiry to shipment. what a hard year!
送给同是外贸人的话
inspirations for foreign traders
所以说,外贸,贵在坚持,心细。
as a foreign trader, we should be persistent and careful.
我个人比较喜欢研究客户,我认为有潜力的客户,我会慢慢吃透他,一封一封邮件,一个一个电话,让客户记住我。一般的客户我都是有回复模板的,我会有效的分配给客户时间,重点客户,多花心思和时间去追踪,不同的客户,方法也是不一样的。
i like to research customers personally. for potential customers i consider, i will gradually win them with emails or phone calls one by one to let them remember me. i have my mould to handle general customers and i will spend a certain amount of time developing them. for key customers, i will try my best and spend more time developing them. for different customers, we usually have different ways to cope with them.
还有一个硬件条件是,一定要懂产品,做一个专业的业务员,这样客户才会更信服你,相信你报出的价格,因为大部分客户,对产品都是一知半解的,因为他们是买家,而不是厂家。
there is a prerequisite that we must know clearly about the products. as a professional trader, customers will trust you more and believe the quotations you make. because most of the customers know little about the products for they are purchasers not the manufacturers.